Nike, Inc. is an American multi-billion dollar company that is involved primarily in the production, design, creation, marketing, and international sales and distribution of footwear, clothing, athletic equipment, accessories, and sportswear. The company is headquartered in Beaverton, Oregon in the Portland area. Nike has many different lines of products including running, hiking, climbing, BMX biking, gymnastics, track & field, and womenswear. Many of their more popular products are the Air Force, Biofinity, Converse, Elite Sneakers, Graco, and Landaker. Nike also manufactures a line of golfing equipment called Nike Pro Golf. Their other line of athletic equipment includes basketball, canoeing, golf, kayaking, racing, soccer, track & field, softball, water skiing, and volleyball.
Nike began in measured foot, called sock hop, in which the company would measure the feet of participants at the Olympic Games and then design their athletic shoes based on the measurements. It became a very popular program at the time, and Nike designed the shoes accordingly. From there the Nike brand name began to take shape. Nike was first sold in Japan, but it was also successful in Europe, Australia, Canada, South Africa, Japan, and the United States. At one point, the company had more than 100 stores.
The business was slow during the early years due to the economy, but as technology improved and demand for Nike stock increased, the company continued to grow in popularity. Many of the pioneers of Nike were involved in the sport themselves, so they had a feel for what consumers wanted and were able to better deliver. As demand grew, so did the size of the company. Today, Nike is the largest manufacturer of socks and athletic shoes.
Nike's most popular shoe is the Air Jordan Sneakers. These shoes have become extremely popular and were among the first Nike shoes to be sold without the use of a tag. This has allowed for an impressive amount of variation in styles. Nike has also designed, among other things, running shoes, loafers, basketball shoes, track suits, and more. They also produce shoes for children, particularly girls.
The history of the Nike brand goes back to 1874, when a French court ordered the construction of a Nike factory in France. Nike first began by only making shoes, but in 1875, they began to manufacture socks, later expanding to include designer footwear. The original business still manufactures shoes today. Nike continues to stay on top of the industry with new innovations in their line of designer footwear. Even with competitors like Adidas and other brands of designer footwear, Nike has continued to grow in sales.
For many, investing in Nike stock is a smart decision. The stock has performed well for many investors who have purchased it. It is important to remember that the company does have annual earnings that are reported on a quarterly basis. During the year, the company does have some financial issues, but overall, the business is doing very well. Those who purchase Nike stock during its peak prices may expect to make a substantial profit in the long run.
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